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Web/Interactive Services by Vernal Media


Overview

Vernal Media specializes in the web/interactive space. From site planning, design & development to management & strategy, we bring to the table all of the creative, technical and industry expertise you need to launch a successful web presence and online marketing strategy--from simple but highly effective brochure-style marketing websites to full-blown interactive and data-driven experiences.


The Process

PLANNING & CONCEPTING

How can your business or organization use the web to better achieve its marketing and/or communications goals? What kind of website would best suit your needs? What is your budget for developing a website and online marketing strategy? How long will it take to build a site to your specifications? These are the kinds of questions that are sure to come up during preliminary discussions about your project. Before just "diving right in", Vernal Media makes sure we have a firm understanding of your unique business needs and objectives, and that all parties involved are on the same page with regard to project goals, milestones and approach. It's the way to "get off on the right foot".

DESIGN/CREATIVE

Your website is not just a way of displaying information. It is not simply a piece of software designed to facilitate an end-goal. Your website is your company's public face. It is the image of your business as seen by the world. The look and feel of your website should reflect the personality of your business and the products or services it provides. Cool and casual? Funky and hip? Polished and professional? Sleek and sophisticated? Colors, fonts, graphics, animation, audio/video and much more all come together to define your company's "brand" on the web. This is where Vernal Media shines. We have a knack for designing sites that tell visitors something about your business or organization before they've even read a single word. That's the power of good design. That's the power of Vernal Media.

During this phase, design mockups are produced along with preliminary plans for multimedia enhancements and other creative material. Mockups and ideas are shared with the client for review at the appropriate times. Once the final designs are approved, the project proceeds to development.

SITE DEVELOPMENT/CONSTRUCTION

This is the process of turning those creative ideas and visions into a functional reality on the web. This is where Vernal Media leverages its skills, experience, vendor relationships and industry know-how in bringing together all the tools and methods necessary to build your site and all of its features and components, as quickly and efficiently as possible, while you sit back and wait. This is where we get our hands dirty. Maybe we're just putting a few pages and links together for you, or maybe we're juggling things like database programming, third-party e-commerce integration, custom application development and other cool stuff. You don't need to know what's going on behind the scenes (you probably wouldn't understand it anyway). You just need to know that by the time you turn around and look again, you'll see actual webpages to click through, real web-based applications to run, real online data to interface with and other signs that your website has finally come to life.

DEPLOYMENT & TESTING

A web site is not truly complete until its truly ready to be seen and experienced by the masses. We don't simply construct a web site for a client and walk away (unless you specifically instruct us to hit the road). We're with you every step of the way to make sure your web site is not only up and running, but running properly. Every new website we build is subjected to rigorous compatibility, functionality and usability tests before going live on the web. This ensures that the online experience you envision for your customers (and potential customers) is the experience they're actually getting, with no hidden surprises.


Additional Options & Features

DYNAMIC & DATABASE-DRIVEN WEBSITES

Maybe you need more than just a pretty website. Maybe you need a website that is truly user-driven and data-oriented. Maybe you need things like personalized logins for your customers with personalized data and features. Maybe you have a large inventory of items to sell, a large library of documents to display, or a large collection of photos and multimedia that users will want to sift through. Maybe you want your site to be searchable with keywords. Maybe you want to store and process customer inquiries automatically. Whatever it is you have in mind, Vernal Media can take your website to the next level - the level of dynamic and data-driven - to offer the kind of high-powered, highly-functional and highly-customizable online experience your business and your customers desire.


SELF-ADMINISTRABLE WEBSITES

For clients who have lots of information and data that needs to be updated on a regular–maybe even daily–basis. You don't have time to go through your web vendor every time you need to make a small-but-important change, like updating "Today's News" on your home page. You have an important update to your website content that needs to be posted NOW. Vernal Media can design some or all of your website so that content components may be updated in real-time through easy-to-use administration modules. You never have to talk to us (even though we like to hear from you) when you have a critical website update to make. You can get it done on your own – no waiting and worrying about turnaround time from your vendor.

E-MAIL MARKETING

Done right, e-mail marketing can be a powerful tool for building and maintaining customer relationships, and delivering targeted sales campaigns & messages when you really need to. Whether it's a seasonal newsletter, a daily update, or a last-minute promotion, e-mail "blasts" are a great way to stay in touch with the people who matter most to the success of your business – your customers. Vernal Media offers a range of solutions, from custom e-mail newsletters crafted on a case-by-case basis, to subscription management services and our customizable, template-driven "e-mail blaster" software allowing clients to easily compose and distribute their own e-mail blasts at will. We'll help you to understand the benefits of e-mail marketing and learn which solution best fits your needs.

ONLINE REPUTATION MANAGEMENT & STRATEGY

MySpace, Facebook, YouTube, Google, Yahoo, Flickr, and so many more... you've heard of these online services and social networking websites, but have you thought about how you can leverage their power and popularity to extend your presence and brand on the internet? Or at least, have you thought about protecting your reputation from negative publicity on the web that you might not have even known about? Vernal Media can give you insight into the inner workings of these services and their users, and how these services are playing an ever-increasing role in the world of online marketing. We can help you to craft a strategy for establishing, maintaining and protecting your business' identity, image and reputation on these popular social websites, and ultimately, how you can reach thousands of potential new customers by taking advantage of the unique networking opportunities these services provide.

SEARCH ENGINE OPTIMIZATION & CONSULTING (SEO)

They are questions we hear all the time... "How do I get my website to come up on the first page in Google?"..."When someone searches for my business, how do I make sure they can see me in the search engines?"..."When someone searches for restaurants, hotels, doctors, lawyers, etc... in my neighborhood, my competitors' websites come up before mine... how do I move up in the list?". The long answer to these questions: there is no single, straightforward method for guaranteeing your placement in search engines, but rather, a wide array of tactics and techniques that can be deployed as part of your overall SEO strategy for building long-term results.

Such a strategy might include the technical manipulation of your site's coding and construction, content/editorial strategies that involve the text copy and use of keywords on your site, an emphasis on link-building and online PR, and for clients with larger budgets, pay-per-click advertising. Different combinations of these tools and techniques will work better for particular clients on a case-by-case basis in helping to achieve better search rankings, and giving you the presence you want in Google and other top search engines. The short answer: let Vernal Media work with you to develop an SEO strategy that is custom-tailored to meet your needs and goals. We'll handle all the legwork for you, while you sit back and watch the results (literally).

WEB HOSTING & MAINTENANCE

Vernal Media offers high-performance, full-service managed web hosting for our clients. We offer monthly and yearly hosting plans that include specially-tailored bandwidth and storage space allotments along with all the technical functionality and services needed to support client-specific website requirements. We also offer maintenance plans & packages to keep your site updated on a regular basis (nobody likes a website that hasn't been updated since last year.) For more information on our hosting & maintenance services, visit www.vernalmedia.com or ask for our "Web Hosting & Maintenance" information packet.


Pricing

While its not possible (or practical) to put a single fixed price tag on the cost and value of a website, an online marketing plan, and other interactive services, you can be assured you're getting a great value for your investment in the web/interactive space when you choose Vernal Media.

The needs of each and every client we serve are unique and distinct. We don't offer "off-the-shelf" solutions and pre-defined website "packages" that tie your hands and limit your options from the very beginning. And, unlike many other vendors, we don't charge by the hour for initial project development. Hourly fees can leave you paying much more than you expected simply because of delays and inefficiencies in workflow and communication that you may not have control over. Rather, for most work, we bill on a project basis, delivering a formal proposal with a fixed total project cost estimate to the client before any work is begun. We'll specifically outline what you're getting for your money, and we'll alert you–in advance–to any aspects of your project plan where costs may vary and where additional billable hours might be incurred. No switches, no surprises–other than how surprised you'll be at the great value you're getting from Vernal Media.

Budgets are tailored to meet the needs of the client. We have worked on everything from simple small business websites for upstart mom-and-pops, to full-scale interactive marketing solutions for clients with diverse needs across multiple mediums and channels. Whatever your needs, we can tailor a project plan to meet your needs. Our passion is in bringing the highest level of quality and service and delivering the most creative and cutting-edge solutions possible for any given price point.


About Vernal Media  |  E-Mail us: info@vernalmedia.com